at Google ScholarTitle data
Popp, Bastian ; Germelmann, Claas Christian ; Woratschek, Herbert:
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings from a Mixed Methods Study from the Sports Context.
2014
Event: 43rd European Marketing Academy Conference (EMAC)
, Juni 20114
, Valencia, Spain.
(Conference item: Conference
,
Speech
)
Official URL: 
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 08:31 |
| Last Modified: | 05 Feb 2015 13:43 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2159 |