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Branded Communities as an Alternative to Brand Communities: the Case of a German Football Community

Title data

Popp, Bastian ; Woratschek, Herbert:
Branded Communities as an Alternative to Brand Communities: the Case of a German Football Community.
2010
Event: 18th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2010 , Henley-on-Thames, UK.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 08:39
Last Modified: 06 Nov 2014 11:46
URI: https://eref.uni-bayreuth.de/id/eprint/2162