at Google ScholarTitle data
Woratschek, Herbert ; Popp, Bastian:
Branded Communities as an Alternative Branding Concept to Brand communities: The Case of a German Football Community.
Bayreuth
,
2010
.
- (Wirtschaftswissenschaftliche Diskussionspapiere der Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät
; 07-10
)
Further data
| Item Type: | Working paper, discussion paper |
|---|---|
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 08:47 |
| Last Modified: | 23 Jan 2025 13:54 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2163 |