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The Use of Branded Communities in Sport Marketing as an Alternative to Brand communities: The Case of a German Football Community

Title data

Popp, Bastian ; Woratschek, Herbert:
The Use of Branded Communities in Sport Marketing as an Alternative to Brand communities: The Case of a German Football Community.
2012
Event: 20th Conference of the European Association for Sport Management (EASM) , Aalborg, Denmark.
(Conference item: Conference , Speech )

Official URL: Volltext

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 08:53
Last Modified: 11 Feb 2015 12:16
URI: https://eref.uni-bayreuth.de/id/eprint/2165