Literature by the same author
plus at Google Scholar

Bibliografische Daten exportieren
 

The importance of social interactions in virtual brand communities for retaining customers and inducing WOM

Title data

Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris:
The importance of social interactions in virtual brand communities for retaining customers and inducing WOM.
2011
Event: 19th International Colloquium in Relationship Marketing (ICRM) , September 27-30, 2011 , Rochester, USA.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 26 Aug 2014 13:46
Last Modified: 28 Aug 2014 09:08
URI: https://eref.uni-bayreuth.de/id/eprint/2167