Title data
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
"Once the club, always the club!" : football fans as brand communities?
2008
Event: 16th Conference of the Eurpean Association for Sport Management (EASM)
, 2008
, Heidelberg, Germany.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 26 Aug 2014 13:14 |
Last Modified: | 28 Aug 2014 09:31 |
URI: | https://eref.uni-bayreuth.de/id/eprint/2174 |