at Google ScholarTitle data
Woratschek, Herbert ; Popp, Bastian ; Horbel, Chris:
The effects of customer-brand identification, customer satisfaction and price acceptability on customer loyalty intentions.
2012
Event: 41st European Marketing Academy Conference (EMAC)
, 2012
, Lissabon, Portugal.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 26 Aug 2014 11:00 |
| Last Modified: | 25 Oct 2022 13:04 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2185 |