Title data
Ströbel, Tim:
Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge bei Klubmarken.
Wiesbaden
:
Gabler
,
2012
. -
XX, 210 p.
- (Marken- und Produktmanagement
)
ISBN 978-3-8349-3580-9
DOI: https://doi.org/10.1007/978-3-8349-3581-6
Further data
Item Type: | Book / Monograph |
---|---|
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 27 Aug 2014 09:02 |
Last Modified: | 27 Aug 2014 09:02 |
URI: | https://eref.uni-bayreuth.de/id/eprint/2192 |