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Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge bei Klubmarken

Title data

Ströbel, Tim:
Die Einflussfaktoren der Markenbewertung im Sport - Eine empirische Analyse der Zusammenhänge bei Klubmarken.
Wiesbaden : Gabler , 2012 . - XX, 210 p. - (Marken- und Produktmanagement )
ISBN 978-3-8349-3580-9
DOI: https://doi.org/10.1007/978-3-8349-3581-6

Further data

Item Type: Book / Monograph
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 09:02
Last Modified: 27 Aug 2014 09:02
URI: https://eref.uni-bayreuth.de/id/eprint/2192