at Google ScholarTitle data
Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian:
"Once the club, always the club!" : football fans as brand communities?
2007
Event: 8th European Advances in Consumer Research Conference (EACR)
, July 11-14, 2007
, Milan, Italy.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 07:25 |
| Last Modified: | 06 Nov 2014 11:52 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2193 |