ERef Bayreuth

Literature by the same author

at Google Scholar

Bibliografische Daten exportieren

A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?

Title data

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
A Brand Alliance in the Spotlight of Sport and the New Media - Where's the beef?
In: Sport Marketing Europe. (2007) Issue 3 . - pp. 26-31.

Official URL:

Further data

Item Type:	Article in a journal
Refereed:	No
Institutions of the University:	Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	27 Aug 2014 09:12
Last Modified:	05 Feb 2015 13:12
URI:	https://eref.uni-bayreuth.de/id/eprint/2194