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Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV

Title data

Woratschek, Herbert ; Kunz, Reinhard ; Ströbel, Tim:
Co-Branding zwischen Sport und Medien - Eine Analyse des Fallbeispiels Schalke 04 TV.
In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsmarken : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler , 2008 . - pp. 139-161 . - (Wissenschaft & Praxis )
ISBN 978-3-8349-0609-0
DOI: https://doi.org/10.1007/978-3-8349-9663-3_7

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 09:36
Last Modified: 05 Feb 2015 13:16
URI: https://eref.uni-bayreuth.de/id/eprint/2195