at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Professional Basketball Clubs in Germany.
2013
Event: 21st Conference of the European Association for Sport Management (EASM)
, 11.-15. September 2013
, Istanbul, Türkei.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 10:00 |
| Last Modified: | 23 Jan 2025 13:05 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2200 |