at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Merchandising: Boost for Fan Identification and Fan Loyalty? - An Empirical Analysis of Professional Basketball Clubs in Germany.
2013
Event: 21st Conference of the European Association for Sport Management (EASM)
, September 2013
, Istanbul, Turkey.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 10:00 |
| Last Modified: | 28 Aug 2014 08:39 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2200 |