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Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten

Title data

Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten.
2010
Event: 14. Jahrestagung des Arbeitskreis Sportökonomie , Mai 2010 , Saarbrücken.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Aug 2014 10:10
Last Modified: 28 Aug 2014 09:15
URI: https://eref.uni-bayreuth.de/id/eprint/2203