Title data
Woratschek, Herbert ; Ströbel, Tim ; Durchholz, Christian:
Co-branding - Ein neuer Weg zur Erfüllung zusätzlicher Motivationen von Sportkonsumenten.
2010
Event: 14. Jahrestagung des Arbeitskreis Sportökonomie
, Mai 2010
, Saarbrücken.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 27 Aug 2014 10:10 |
Last Modified: | 28 Aug 2014 09:15 |
URI: | https://eref.uni-bayreuth.de/id/eprint/2203 |