at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim:
Brand equity models in sports : rainsing the bar for an adequate methodological approach.
2008
Event: 14th Conference of the Sport Management Association of Australia and New Zealand (SMANZ)
, Perth, Australia.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 10:20 |
| Last Modified: | 28 Aug 2014 09:24 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2206 |