at Google ScholarTitle data
Popp, Bastian ; Woratschek, Herbert ; Horbel, Chris:
The importance of social interactions in virtual brand communities for retaining customers and inducing WOM.
2012
Event: 41st European Marketing Academy Conference (EMAC)
, 2012
, Lissabon, Portugal.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 27 Aug 2014 08:53 |
| Last Modified: | 17 Dec 2014 07:00 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2207 |