at Google ScholarTitle data
Mayer, Ansgar:
Potenziale mobiler Audio-Medien : Ansätze für eine neue Ökonomie des Hörens.
Münster
:
Nodus-Publ
,
2011
. - 318 p.
- (Film und Medien in der Diskussion
; 18
)
ISBN 978-3-89323-370-0
(
Doctoral thesis,
2011
, Universität Bayreuth, Sprach- und Literaturwissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Geschäftsmodell; Medienwirtschaft; Mobile Telekommunikation; Strategisches Management; Verbraucherverhalten |
| Institutions of the University: | Faculties Faculties > Faculty of Languages and Literature Faculties > Faculty of Languages and Literature > Former Professors Faculties > Faculty of Languages and Literature > Former Professors > Professor Media Studies - Univ.-Prof. Dr. Jürgen E. Müller |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics 300 Social sciences > 380 Commerce, communications, transportation |
| Date Deposited: | 11 Dec 2015 11:09 |
| Last Modified: | 07 Mar 2016 09:34 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/24619 |