at Google ScholarTitle data
Keßler, Rüdiger:
Innovative Produktpolitik als Marketing-Instrument mittelständischer Investitionsgüterhersteller.
Thun
:
Deutsch
,
1982
. - XIV, 307 p.
- (Reihe Wirtschaftswissenschaften
; 270
)
ISBN 3-87144-708-0
(
Doctoral thesis,
1982
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Investitionsgütermarketing; Klein- und Mittelbetrieb; Produktinnovation; Produktpolitik |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 340 Law |
| Date Deposited: | 11 Jan 2016 14:31 |
| Last Modified: | 11 Jan 2016 14:31 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/26284 |