at Google ScholarTitle data
Woratschek, Herbert ; Ströbel, Tim:
Brand creation of professional sport organisations : the truth about the implementation of brand strategies from a managerial perspective.
2007
Event: 13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ)
, November 2007
, Auckland, New Zealand.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 28 Aug 2014 12:52 |
| Last Modified: | 28 Aug 2014 12:52 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/2643 |