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Brand creation of professional sport organisations : the truth about the implementation of brand strategies from a managerial perspective

Title data

Woratschek, Herbert ; Ströbel, Tim:
Brand creation of professional sport organisations : the truth about the implementation of brand strategies from a managerial perspective.
2007
Event: 13th Conference of the Sport Management Association of Australia and New Zealand (SMANZ) , November 2007 , Auckland, New Zealand.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Aug 2014 12:52
Last Modified: 28 Aug 2014 12:52
URI: https://eref.uni-bayreuth.de/id/eprint/2643