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Measuring brand equity and brand strength : an innovative approach in sport management

Title data

Ströbel, Tim:
Measuring brand equity and brand strength : an innovative approach in sport management.
2010
Event: 3. Nachwuchsworkshop des Arbeitskreises Sportökonomie , Mai 2010 , Saarbrücken, Deutschland.
(Conference item: Workshop , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Aug 2014 12:28
Last Modified: 28 Aug 2014 12:28
URI: https://eref.uni-bayreuth.de/id/eprint/2649