Title data
Ströbel, Tim:
Measuring brand equity and brand strength : an innovative approach in sport management.
2010
Event: 3. Nachwuchsworkshop des Arbeitskreises Sportökonomie
, Mai 2010
, Saarbrücken, Deutschland.
(Conference item: Workshop
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | No |
Institutions of the University: | Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 28 Aug 2014 12:28 |
Last Modified: | 28 Aug 2014 12:28 |
URI: | https://eref.uni-bayreuth.de/id/eprint/2649 |