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Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke

Title data

Ströbel, Tim:
Markenmanagement im Sport : Zusammenhang zwischen Markenwert und Markenstärke.
2010
Event: Gastvorlesung an der Universität Mainz , Mainz, Germany.
(Conference item: Other Event type, Lecture )

Further data

Item Type: Conference item (Lecture)
Refereed: No
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Sep 2014 11:50
Last Modified: 11 Sep 2014 11:50
URI: https://eref.uni-bayreuth.de/id/eprint/2771