Title data
Strunkmann-Meister, Patrick:
Profitables Wachstum im internationalen Großkundenvertrieb der Automobilindustrie.
Lohmar
:
Eul
,
2005
.
- (Reihe: Produktionswirtschaft und Industriebetriebslehre
; 13
)
ISBN 3-89936-337-X
(
Doctoral thesis,
2005
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
Item Type: | Doctoral thesis |
---|---|
Keywords: | Großkunde; Internationales Marketing; Kraftfahrzeugindustrie; Kundengruppenmanagement; Wettbewerbsstrategie |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration V, Production Management and Industrial Economics Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 15 Feb 2016 11:57 |
Last Modified: | 18 Feb 2016 07:13 |
URI: | https://eref.uni-bayreuth.de/id/eprint/27990 |