at Google ScholarTitle data
Güttler, Wolfgang:
Die Adoption des Electronic Commerce im Einzelhandel : Ergebnisse einer kausalanalytischen Untersuchung.
2001
. - XIII, 288 p.
(
Doctoral thesis,
2001
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Adoption <Marketing>; Deutschland; Diffusion <Wirtschaft>; Einzelhandel; Electronic Commerce |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VII - Information Systems Management Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 19 Feb 2016 11:11 |
| Last Modified: | 19 Feb 2016 11:11 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/28576 |