at Google ScholarTitle data
Schafmeister, Guido:
Sport im Fernsehen : Eine Analyse der Kundenpräferenzen für mediale Dienstleistungen.
Wiesbaden
:
Deutscher Universitäts-Verlag
,
2007
. - XVII, 171 S.
- (Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
)
ISBN 978-3-8350-5439-4
(
Doctoral thesis,
2007
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
Related URLs
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Fernsehanstalt; Fernsehsender; Kundenanalyse; Kundenstruktur; Sportberichterstattung |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics 700 Arts and recreation > 790 Sports, games, entertainment |
| Date Deposited: | 22 Feb 2016 10:41 |
| Last Modified: | 06 Jun 2016 12:13 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/28747 |