at Google ScholarTitle data
Becher, Manuel:
Entwicklung eines Kennzahlensystems zur Vermarktung touristischer Destinationen.
Wiesbaden
:
Deutscher Universitäts-Verlag
,
2007
. - XVII, 178 S.
- (Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
)
ISBN 978-3-8350-5476-9
(
Doctoral thesis,
2007
, Universität Bayreuth, Rechts- und Wirtschaftswissenschaftliche Fakultät)
DOI: https://doi.org/10.1007/978-3-8350-5476-9
Official URL: 
Related URLs
Further data
| Item Type: | Doctoral thesis |
|---|---|
| Keywords: | Fremdenverkehrsort; Kennzahlensystem; Marketing |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Feb 2016 08:29 |
| Last Modified: | 06 Jun 2016 12:14 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/28840 |