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The Moderating Role of Trust in Facebook on the Dynamics of Identification, Satisfaction and Loyality towards Facebook Brand Pages of Football Clubs

Title data

Popp, Bastian ; Woratschek, Herbert:
The Moderating Role of Trust in Facebook on the Dynamics of Identification, Satisfaction and Loyality towards Facebook Brand Pages of Football Clubs.
2014
Event: 22nd Conference of the European Association for Sport Management (EASM) , Sept. 2014 , Coventry, UK.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 11 Sep 2014 11:44
Last Modified: 11 Sep 2014 11:44
URI: https://eref.uni-bayreuth.de/id/eprint/2958