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Are Variety Seekers Bad Customers? : An Analysis of the Role of Recommendations in the Service Profit Chain

Title data

Woratschek, Herbert ; Horbel, Chris:
Are Variety Seekers Bad Customers? : An Analysis of the Role of Recommendations in the Service Profit Chain.
In: Journal of Relationship Marketing. Vol. 4 (2005) Issue 3/4 . - pp. 43-57.
ISSN 1533-2667

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Sep 2014 14:33
Last Modified: 24 Sep 2014 14:33
URI: https://eref.uni-bayreuth.de/id/eprint/2978