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Zum Stand einer "Theorie des Dienstleistungsmarketing"

Title data

Woratschek, Herbert:
Zum Stand einer "Theorie des Dienstleistungsmarketing".
In: Die Unternehmung. Vol. 55 (2001) Issue 4/5 . - pp. 261-278.
ISSN 0042-059X

Official URL: Volltext

Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 24 Sep 2014 10:32
Last Modified: 18 Feb 2015 07:49
URI: https://eref.uni-bayreuth.de/id/eprint/2983