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Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen

Title data

Horbel, Chris ; Woratschek, Herbert:
Integration von Weiterempfehlungsgebern als Erfolgsfaktor für die Vermarktung komplexer Dienstleistungen.
In: Bruhn, Manfred ; Stauss,Bernd (Hrsg.): Kundenintegration. - Wiesbaden : Gabler , 2009 . - pp. 423-449 . - (Forum Dienstleistungsmanagement )
ISBN 978-3-8349-9407-3
DOI: https://doi.org/10.1007/978-3-8349-9407-3_19

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Oct 2014 11:00
Last Modified: 05 Feb 2015 13:26
URI: https://eref.uni-bayreuth.de/id/eprint/3074