at Google ScholarTitle data
Woratschek, Herbert ; Schafmeister, Guido:
Einflussfaktoren der TV-Nachfrage von Sportübertragungen : Wettbewerb, Konsumkapital, Popularität, Spannungsgrad und Relevanz.
In:
Schauerte,T./Schwier,J. (Hrsg.): Die Ökonomie des Sports in den Medien. 2. Auflage. -
Köln
: Halem
,
2008
. - pp. 61-82
. - (Sportkommunikation
; 1
)
ISBN 978-3-938258-87-3
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Oct 2014 11:09 |
| Last Modified: | 05 Feb 2015 13:19 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/3076 |