at Google ScholarTitle data
Woratschek, Herbert ; Roth, Stefan:
Die Ermittlung von Preisbereitschaften und Preisreaktionen als Basis zur Bestimmung des Kundenwerts.
In:
Günter, Bernd ; Helm, Sabrina (Hrsg.): Kundenwert. 3., überarb. und erw. Aufl. -
Wiesbaden
: Gabler
,
2006
. - pp. 369-395
ISBN 978-3-8349-0350-1
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Oct 2014 08:50 |
| Last Modified: | 05 Feb 2015 13:03 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/3085 |