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Informationsökonomischer Erklärungsansatz der Markenführung

Title data

Woratschek, Herbert ; Roth, Stefan:
Informationsökonomischer Erklärungsansatz der Markenführung.
In: Bruhn, Manfred (Hrsg.): Handbuch Markenführung, Bd. 1. - Wiesbaden : Gabler , 2004 . - pp. 347-370
ISBN 3-409-11968-X

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 23 Oct 2014 11:08
Last Modified: 05 Feb 2015 10:59
URI: https://eref.uni-bayreuth.de/id/eprint/3099