at Google ScholarTitle data
Woratschek, Herbert ; Roth, Stefan:
Informationsökonomischer Erklärungsansatz der Markenführung.
In:
Bruhn, Manfred (Hrsg.): Handbuch Markenführung, Bd. 1. -
Wiesbaden
: Gabler
,
2004
. - pp. 347-370
ISBN 3-409-11968-X
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 23 Oct 2014 11:08 |
| Last Modified: | 05 Feb 2015 10:59 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/3099 |