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Management der Dienstleistungsqualität im Sportsponsoring

Title data

Woratschek, Herbert ; Horbel, Chris:
Management der Dienstleistungsqualität im Sportsponsoring.
In: Krüger, Arnd ; Dreyer, Axel (Hrsg.): Sportmanagement: eine themenbezogene Einführung. - München : Oldenbourg , 2004 . - pp. 273-288 . - (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit )
ISBN 3-486-20030-5

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Oct 2014 07:53
Last Modified: 05 Feb 2015 10:57
URI: https://eref.uni-bayreuth.de/id/eprint/3133