Title data
Woratschek, Herbert ; Horbel, Chris:
Management der Dienstleistungsqualität im Sportsponsoring.
In:
Krüger, Arnd ; Dreyer, Axel (Hrsg.): Sportmanagement: eine themenbezogene Einführung. -
München
: Oldenbourg
,
2004
. - pp. 273-288
. - (Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
)
ISBN 3-486-20030-5
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 28 Oct 2014 07:53 |
Last Modified: | 05 Feb 2015 10:57 |
URI: | https://eref.uni-bayreuth.de/id/eprint/3133 |