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Markttests innovativer Dienstleistungen aus der Perspektive unterschiedlicher Geschäftsmodelle

Title data

Woratschek, Herbert ; Roth, Stefan ; Pastowski, Sven:
Markttests innovativer Dienstleistungen aus der Perspektive unterschiedlicher Geschäftsmodelle.
In: Bruhn, Manfred ; Stauss, Bernd (Hrsg.): Dienstleistungsinnovationen. - Wiesbaden : Gabler , 2004 . - pp. 381-411 . - (Forum Dienstleistungsmanagement )
ISBN 978-3-8349-4379-8

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Oct 2014 08:12
Last Modified: 27 Feb 2024 12:04
URI: https://eref.uni-bayreuth.de/id/eprint/3134