Title data
Woratschek, Herbert:
Preispolitik.
In:
Bruhn, Manfred / Homburg, Christian (Hrsg.):Gabler Lexikon Marketing. -
Wiesbaden
: Gabler
,
2004
. - pp. 656-659
ISBN 3-409-29971-8
Further data
Item Type: | Article in a book |
---|---|
Refereed: | No |
Additional notes: | Lexikonbeitrag |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 28 Oct 2014 13:18 |
Last Modified: | 05 Feb 2015 10:58 |
URI: | https://eref.uni-bayreuth.de/id/eprint/3135 |