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Determinanten der TV-Nachfrage in der Formel 1 - Eine kritische Würdigung empirischer Untersuchungen zu Superstar- und Spannungseffekten

Title data

Woratschek, Herbert:
Determinanten der TV-Nachfrage in der Formel 1 - Eine kritische Würdigung empirischer Untersuchungen zu Superstar- und Spannungseffekten.
In: Dietl, Helmut M. (Hrsg.): Globalisierung des wirtschaftlichen Wettbewerbs im Sport. - Schorndorf : Hofmann , 2003 . - pp. 105-117 . - (Sportökonomie ; 5 )
ISBN 3-7780-8365-1

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Oct 2014 09:37
Last Modified: 05 Feb 2015 10:51
URI: https://eref.uni-bayreuth.de/id/eprint/3136