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Variety-Seeking Behavior and Recommendations - Empirical Findings and Consequences for the Management of the Service Profit Chain

Title data

Woratschek, Herbert ; Horbel, Chris:
Variety-Seeking Behavior and Recommendations - Empirical Findings and Consequences for the Management of the Service Profit Chain.
In: Turley, Darach ; Brown, S. (Hrsg.): All changed, changed utterly? - Valdosta , 2003 . - pp. 82-87 . - (European Advances in Consumer Research ; 6 )

Official URL: Volltext

Further data

Item Type: Article in a book
Refereed: No
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 28 Oct 2014 06:52
Last Modified: 05 Feb 2015 10:54
URI: https://eref.uni-bayreuth.de/id/eprint/3140