at Google ScholarTitle data
Woratschek, Herbert:
E-Commerce im Business-to-Consumer-Marketing - die Effizienz unterschiedlicher Geschäftsmodelle.
In:
Böhler, Heymo (Hrsg.): Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag. -
Stuttgart
: Schäffer-Poeschel
,
2002
. - pp. 571-592
ISBN 3-7910-1842-6
Official URL: 
Further data
| Item Type: | Article in a book |
|---|---|
| Refereed: | No |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 28 Oct 2014 07:05 |
| Last Modified: | 05 Feb 2015 10:47 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/3142 |