Title data
Fehrer, Julia ; Woratschek, Herbert ; Brodie, Roderick J.:
Contextualizing SDL with Engagement Patterns using a Microfoundational Approach.
2016
Event: 5th Forum of Markets and Marketing (FMM)
, 12.-16. Juni 2016
, Venice, Italy.
(Conference item: Conference
,
Speech
)
Further data
Item Type: | Conference item (Speech) |
---|---|
Refereed: | Yes |
Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
Result of work at the UBT: | Yes |
DDC Subjects: | 300 Social sciences > 330 Economics |
Date Deposited: | 29 Jun 2016 06:20 |
Last Modified: | 29 Jun 2016 06:20 |
URI: | https://eref.uni-bayreuth.de/id/eprint/33084 |