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Identifying Causal Customer Engagement Effects Using an Experimental Design

Title data

Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Identifying Causal Customer Engagement Effects Using an Experimental Design.
2014
Event: Australian and New Zealand Marketing Academy Conference (ANZMAC) , 1.-3. Dezember 2014 , Brisbane, Australia.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 29 Jun 2016 06:38
Last Modified: 29 Jun 2016 06:38
URI: https://eref.uni-bayreuth.de/id/eprint/33086