at Google ScholarTitle data
Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Identifying Causal Customer Engagement Effects Using an Experimental Design.
2014
Event: Australian and New Zealand Marketing Academy Conference (ANZMAC)
, 1.-3. Dezember 2014
, Brisbane, Australia.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 29 Jun 2016 06:38 |
| Last Modified: | 29 Jun 2016 06:38 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/33086 |