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Understanding the Co-Creation of Value Emerging from the Collaboration between IT Consulting Firms and their Customers

Title data

Oesterle, Severin ; Buchwald, Arne ; Urbach, Nils:
Understanding the Co-Creation of Value Emerging from the Collaboration between IT Consulting Firms and their Customers.
In: Proceedings of the 37th International Conference on Information Systems (ICIS). - Dublin, Ireland , 2016

Official URL: Volltext

Project information

Project title:
Project's official title
Project's id
Projektgruppe WI Customer Relationship Management
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Abstract in another language

Recent market developments such as increasing digitalization of services, professionalization of customers, and transparency about the specific value of IT services, are putting IT consulting firms as well as their customers under pressure. Thus, it is of high importance that IT consultancies and their customers are jointly working together to innovate new services and solve specific tasks which come along with the digitization of services.
Although previous literature offers valuable starting points for explaining such collaborative value creation, we do not see specific approaches that comprehensively address this challenge. By drawing upon the servicedominant
logic as the theoretical frame, we deductively develop a conceptual model that explains the emergence of co-created value within IT consulting relationships. After a thorough empirical validation of our model, our ultimate contribution will be a theory that equips IT consulting firms and their customers with information to better understand the drivers of co-created value.

Further data

Item Type: Article in a book
Refereed: Yes
Keywords: Value; Value Co-Creation; Service-Dominant Logic; IT Consulting Services; Digital Transformation
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Professor Information Systems Management and Strategic IT Management - Univ.-Prof. Dr. Nils Urbach
Research Institutions
Research Institutions > Affiliated Institutes
Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering
Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Professor Information Systems Management and Strategic IT Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: Yes
DDC Subjects: 000 Computer Science, information, general works > 004 Computer science
300 Social sciences > 330 Economics
Date Deposited: 09 Nov 2016 09:20
Last Modified: 27 Jun 2022 06:42
URI: https://eref.uni-bayreuth.de/id/eprint/35095