at Google ScholarTitle data
Popp, Bastian ; Woratschek, Herbert:
Consumers' relationships with brands and brand communities : The multifaceted roles of identification and satisfaction.
In: Journal of Retailing and Consumer Services.
Vol. 35
(2017)
.
- pp. 46-56.
ISSN 0969-6989
DOI: https://doi.org/10.1016/j.jretconser.2016.11.006
Related URLs
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | Yes |
| Keywords: | brands; brand communities; identification; satisfaction; consumers' relationships |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 17 Dec 2016 22:00 |
| Last Modified: | 14 Jul 2022 07:40 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/35567 |