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Consumer–brand identification revisited : An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth

Title data

Popp, Bastian ; Woratschek, Herbert:
Consumer–brand identification revisited : An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth.
In: Journal of Brand Management. Vol. 24 (2017) Issue 3 . - pp. 250-270.
ISSN 1479-1803
DOI: https://doi.org/10.1057/s41262-017-0033-9

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Further data

Item Type: Article in a journal
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 03 Mar 2017 07:38
Last Modified: 29 Jun 2022 13:15
URI: https://eref.uni-bayreuth.de/id/eprint/36316