at Google ScholarTitle data
Fehrer, Julia ; Woratschek, Herbert ; Germelmann, Claas Christian ; Brodie, Roderick J.:
Understanding the Social Context of Customer Engagement Behavior : Dynamics and Drivers.
2017
Event: 46th Annual Conference of the European Marketing Academy(EMAC)
, 23.-26. Mai 2017
, Groningen, Niederlande.
(Conference item: Conference
,
Speech
)
Further data
| Item Type: | Conference item (Speech) |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors |
| Result of work at the UBT: | Yes |
| DDC Subjects: | 300 Social sciences > 330 Economics |
| Date Deposited: | 06 Jul 2017 07:28 |
| Last Modified: | 14 Dec 2023 14:12 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/38416 |