Structuring Digital Transformation : A Framework of Action Fields and its Application at ZEISS

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Gimpel, Henner ; Hosseini, Sabiölla ; Huber, Rocco ; Probst, Laura ; Röglinger, Maximilian ; Faisst, Ulrich:
Structuring Digital Transformation : A Framework of Action Fields and its Application at ZEISS.
In: Journal of Information Technology Theory and Application. Vol. 19 (2018) Issue 1 . - pp. 31-54.
ISSN 1532-4516

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Digital products and services are an integral part of everyday life, both for individuals and for organiza-tions. The impact of digitalization is therefore often a tremendous one, forcing organizations to react to changing business rules and to leverage opportunities associated with digital technologies. Accordingly, the role of the Chief Information Officer (CIO) is frequently a flexible one in the sense that it encom-passes a much broader perspective on organizations than before. Most of the CIOs or newly appointed Chief Digital Officers (CDOs) whom we interviewed in the course of our study are very much aware of the need for change catalyzed by emerging digital technologies, but they typically lack comprehensive knowledge on how to scope digital transformation initiatives. Against this background, we set out to de-velop and validate a holistic framework of action fields for digital transformation. Our framework builds on extant literature and a series of exploratory interviews with over 50 organizations and has been validat-ed in numerous contexts. In this paper, we present our framework and demonstrate its application at ZEISS, one of the organizations participating in our study.