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Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective

Title data

Kunz, Reinhard ; Woratschek, Herbert ; McDonald, Heath:
Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , September 2013 , Istanbul, Turkey.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Nov 2014 13:37
Last Modified: 17 Dec 2014 10:16
URI: https://eref.uni-bayreuth.de/id/eprint/4126