ERef Bayreuth

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Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective

Title data

Kunz, Reinhard ; Woratschek, Herbert ; McDonald, Heath:
Sport and Mobile Media : Explaining the Mobile TV Usage from a Consumer Perspective.
2013
Event: 21st Conference of the European Association for Sport Management (EASM) , 11.-15. September 2013 , Istanbul, Türkei.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	27 Nov 2014 13:37
Last Modified:	23 Jan 2025 13:04
URI:	https://eref.uni-bayreuth.de/id/eprint/4126