ERef Bayreuth

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Marketing New Media - Sport as a Core Driver for Mobile TV

Title data

Kunz, Reinhard ; Woratschek, Herbert:
Marketing New Media - Sport as a Core Driver for Mobile TV.
2012
Event: Conference of the Australian & New Zealand Marketing Academy (ANZMAC) , Dez.2012 , Adelaide, Australia.
(Conference item: Conference , Speech )

Further data

Item Type:	Conference item (Speech)
Refereed:	Yes
Institutions of the University:	Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek Faculties Faculties > Faculty of Law, Business and Economics Faculties > Faculty of Law, Business and Economics > Department of Business Administration Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors > Juniorprofessur Medienmanagement, insbes. Sportmedien - Juniorprof. Dr. Reinhard Kunz Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Juniorprofessur Medienmanagement, insbes. Sportmedien Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Former Professors
Result of work at the UBT:	Yes
DDC Subjects:	300 Social sciences > 330 Economics
Date Deposited:	27 Nov 2014 13:45
Last Modified:	17 Dec 2014 10:16
URI:	https://eref.uni-bayreuth.de/id/eprint/4132