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Gaining New Customers by Building Relationships to Disloyal Customers : A Study of Word-of-Mouth in the Context of Destination Marketing

Title data

Woratschek, Herbert ; Horbel, Chris:
Gaining New Customers by Building Relationships to Disloyal Customers : A Study of Word-of-Mouth in the Context of Destination Marketing.
2011
Event: 40th European Marketing Academy Conference (EMAC) , 24.-27. Mai 2011 , Ljubljana, Slowenien.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Nov 2014 08:30
Last Modified: 27 Nov 2014 08:30
URI: https://eref.uni-bayreuth.de/id/eprint/4137