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Recruitment and Retention of Blood Donors : An Analysis of Motivation-Related Determinants of Donor Behaviour Across Types of Donations

Title data

Horbel, Chris ; Woratschek, Herbert:
Recruitment and Retention of Blood Donors : An Analysis of Motivation-Related Determinants of Donor Behaviour Across Types of Donations.
2011
Event: 40th European Marketing Academy Conference (EMAC) , 24.-27. Mai 2011 , Ljubljana, Slowenien.
(Conference item: Conference , Speech )

Further data

Item Type: Conference item (Speech)
Refereed: Yes
Institutions of the University: Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management > Chair Business Administration VIII - Marketing and Services Management - Univ.-Prof. Dr. Herbert Woratschek
Faculties
Faculties > Faculty of Law, Business and Economics
Faculties > Faculty of Law, Business and Economics > Department of Business Administration
Faculties > Faculty of Law, Business and Economics > Department of Business Administration > Chair Business Administration VIII - Marketing and Services Management
Result of work at the UBT: Yes
DDC Subjects: 300 Social sciences > 330 Economics
Date Deposited: 27 Nov 2014 08:44
Last Modified: 25 Oct 2022 13:03
URI: https://eref.uni-bayreuth.de/id/eprint/4138