at Google ScholarTitle data
Gimpel, Henner:
Customer Experience Management : Kontinuierlicher Kreislauf.
In: BankInformation.
(2017)
Issue 04
.
- p. 18.
ISSN 0941-0163
Official URL: 
Project information
| Project title: |
Project's official title Project's id Projektgruppe WI Customer Relationship Management No information |
|---|
Abstract in another language
In einem Markt weitgehend austauschbarer Finanzprodukte und -dienstleistungen müssen Finanzdienstleister überlegene Kundenerlebnisse schaffen, um eine erfolgreiche Differenzierung im Wettbewerb zu realisieren. Hierzu ist ein kontinuierliches Customer Experience Management erforderlich.
Further data
| Item Type: | Article in a journal |
|---|---|
| Refereed: | No |
| Keywords: | Customer Experience; Customer Relationship Management |
| Institutions of the University: | Faculties > Faculty of Law, Business and Economics > Department of Business Administration Research Institutions Research Institutions > Affiliated Institutes Research Institutions > Affiliated Institutes > Fraunhofer Project Group Business and Information Systems Engineering Research Institutions > Affiliated Institutes > FIM Research Center Finance & Information Management Faculties Faculties > Faculty of Law, Business and Economics |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 004 Computer science 300 Social sciences > 330 Economics |
| Date Deposited: | 09 Jan 2018 07:57 |
| Last Modified: | 07 Mar 2018 11:30 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/41557 |