at Google ScholarTitle data
Schmidt, Albrecht ; Alt, Florian ; Holleis, Paul ; Krüger, Antonio ; Müller, Jörg:
Creating Log Files and Click Streams for Public Display Advertisements.
Münster
,
2008
Abstract in another language
Poster advertisement has a long tradition and is transforming rapidly into digital media. In this paper we provide an overview of how sensing can be used to create online and up to date information about potential viewers. We assess what application domains can benefit from continuous monitoring of visitors. As measuring with simple sensors is inherently error prone we suggest the notion of comparative advertising power which compares the number of potential viewers in different locations. We address user acceptance and privacy concerns and show technical mechanism to increase privacy.
Further data
| Item Type: | Working paper, discussion paper |
|---|---|
| Refereed: | Yes |
| Institutions of the University: | Faculties Faculties > Faculty of Mathematics, Physics und Computer Science Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science > Chair Applied Computer Science VIII > Chair Applied Computer Science VIII - Univ.-Prof. Dr. Jörg Müller Faculties > Faculty of Mathematics, Physics und Computer Science > Department of Computer Science |
| Result of work at the UBT: | No |
| DDC Subjects: | 000 Computer Science, information, general works > 000 Generalities, Science |
| Date Deposited: | 14 Jan 2019 08:33 |
| Last Modified: | 04 Apr 2019 05:40 |
| URI: | https://eref.uni-bayreuth.de/id/eprint/42065 |